INTRODUCTION –
In our Indian society, Dhoop, Dhoop Batti, Agarbatti, all these are taken as synonymous of incense sticks because these are burnt for fragrance. But dhoop or dhoop batti is not same with agarbatti. And the term incense sticks actually refers to agarbatti and not for dhoop batti. Dhoop Batti is prepared from the extracts of the dhoop trees, which are botanically termed as Vateria Indica and Canarium strictum mixing it with dried cow dung and charcoal power, whereas essence sticks are normally made from same mixture with bamboo stick inside. The dhoop making extracts is collected from the tree by tapping the trees just like in case of rubber. Vateria Indica is the source for saka dhoopa and Canarium strictum is the soruce for rala dhoopa. In market dhoop batti is available not exactly in stick form but as a bit damp paste of combustible material, somewhat similar to putting but black in colour. Dhoop batti paste is a mixture of ghee, herbs and dhoop tree extracts. These pastes are available in cones or thick sticks. Moreover, now days Dhoop batti are found in various fragrances like panch dham, kesar, nag campa etc. Whereas agarbatti is a mixture of powdered wood, charcoal, barks, seeds, leaves, roots, rhizomes, flowers etc. mixed with some essential oil, mineral oil, resins, gums and aromatic chemicals etc. The paste is applied passed through an injection and dried up. For mass production special dies can be use. Dhoop batti usually forms more smoke than agarbatti. It is mainly used during ritual ceremonies like havan and all holy occasions. The scent of Dhoop batti is also strong and creates a spiritual mood. The Dhoop trees are mostly found in eastern India. But unfortunately these trees are at the verge of being extinct, because of its heavy deforestation owing to their good market value.
This proposal mainly deals with cottage scale dhoop kandi making business ( 1000 to 5000 Kg / Years production cycle). Here the process & cost of dry dhoop kandi is taken for proposal. Verities of essence & process flow may varies as per local likening & traditional process.
MARKET POTENTIAL: The product Dhoopbatti (Incense sticks) is now-a-days becoming very popular in ritual ceremonies like havan etc. In market Dhoopbatti is also sold in bulk quantities. The local vendors do repacking in small quantities. Hence, it is presumed that if this type of unit is set up in Velhe or nearby area it will earn good profit and also will create employment.
Target Customer:
Local market, individuals , temple , village huts.
Funding Source of Customers:
Either customers can self-fund it. If required micro loans can be taken from micro financing agency and banking institutes.
Business plan
Production –
Monthly 150 Kg Dhoopkandi production- 1800Kg per year
Fixed Costs:
| Sr. No. | Particulars | Qty | Rate | Amount |
| 1 | Sealing Machine | 1 | 1700 | 1700 |
| 2 | Die | 1 | 2000 | 2000 |
| 3 | Incense powder mixing machine | 1 | 20000 | 20000 |
| 4 | Coal Pulverizer machine( 50Kg) | 1 | 10000 | 10000 |
| Total | 32700 |
Operational Costs:
| Sr. No. | Particulars | Qty | Rate per Kg | Amount |
| 1 | Cow dung | 1800 Kg | 10 | 18000.00 |
| 2 | Sandal Wood Powder | 150 Kg | 480 | 72000.00 |
| 3 | Ud(उद) | 3 kg | 320 | 960.00 |
| 4 | Bhimseni camphor | 67 kg | 260 | 17420.00 |
| 5 | Charcoal Powder | 180 | 60 | 10800.00 |
| 6 | Resin (राळ) | 37.5 | 120 | 4500.00 |
| 7 | Coconut oil | 37.5 Kg | 100 | 3750.00 |
| 8 | Nirgudi powder | 60 Kg | 100 | 6000.00 |
| 9 | Nagarmola | 225 Kg | 100 | 22500.00 |
| 10 | Labors (3 Labors*10 /day * 30days * 12 months) | 3 Labors | 10 /Labour/day | 9360.00 |
| 11 | Label printing | 43200 | 0.2 Rs / pcs | 8640.00 |
| 12 | Electricity 2 units * 26 days * 12 months | 624 units / year | 8 | 7488.00 |
| 13 | Marketing cost (travel , sales commission/ incentives , advertisement etc) | Approx | 40 Rs/ Kg | 72000.00 |
| Total | 253418.00 |
| Fixed Cost | 32700.00 |
| Operational Cost | 253418.00 |
| Average Selling Price (#) Rs 250 /- per Kg 1800 Kg Dhoop | 450000.00 |
| Total Profit | 196582.00 |
# Note –
Wholesale price of Dhoop Kandi Rs.250 with MRP of of Rs.45 / 50 Gm pack
Operating profit per batch – Rs. 196582.00
Break Even Point – 1.88 Years.
Assumptions:
Vigyan Ashram recognizes that the working of Dhoop kandi Business consists some assumptions about operations, costs, customer behaviors, working condition and Weather.
- Land cost is not in consideration.
- There is regular demand of product.
- Legal cost (licensing) is not considered.
- Marketing expenses may vary as per local conditions.
Process –
